
August Schell Brewing Company
since 1860
Click here to hear our radio ad!
Value priced beers from the August Schell Original series
![]() |
Doppel Bock This is a special, very allocated seasonal for those who like a bit more teeth to their beer. Lagered for a full 12 weeks, this version has a dark amber hue, big malty body and long finish. An exceptional treat for any beer lover. 7.15 % ABV |
![]() |
FireBrick This all malt, Vienna-style lager is a real crowd pleaser! Roasted malts and imported hops give it a deliciously smooth malt taste backed by a light hop finish. Perfect for any occasion. Alcohol: 4.1% by weight, 5.1% by volume. |
![]() |
Pilsner This is a naturally Krausened, Old World pils that has been considered one of the best, domestic examples of the traditional European style. Its rich, complex, all-malt body is accentuated by a distinct hop/malt aroma. A multiple award winner thats worthy of its accolades. Alcohol: 4.4% by weight, 5.5% by volume. |
![]() |
Pale Ale A true German-style pale ale. Brewed with an all malt blend of imported and domestic malts, three varieties of hops, and our special German alt yeast. Its pronounced bitterness and classic hop aroma make it a must for ale lovers. Alcohol: 4.6% by weight, 5.8% by volume.
|
![]() |
Schmaltzs Alt A top-fermented, dark ale brewed in the true German style. Made with Pale 2-row, Munich, Caramel, Chocolate and Black barley malts, this is a full-bodied ale that offers great depth. The word delicious doesnt do this beer justice. Alcohol: 4.0% by weight, 5.0% by volume.
|
|
|
Maifest This allocated blonde double bock, brewed in the tradition of Munichs finest Maibock beers, is a full bodied, small-batch lager made with a blend of three specialty malts, and imported and domestic hops. Available April into May. Alcohol: 5.5% by weight, 6.7% by volume.
|
![]() |
Zommerfest The perfect beer to cool off a warm summer day. This is a crisp, refreshing ale made in the Kölsch style. It uses a careful mixture of both wheat and barley malts that give it a rich golden color, frothy head and light malt taste. Available May through August. Alcohol: 3.7% by weight, 4.7% by volume.
|
![]() |
Octoberfest Weve found the key to what makes Fall so special, and its called Octoberfest. This rich, smooth lager uses a perfect balance of caramel, pale, cara-pils and black malts to create the best Octoberfest beer of the season. Available September through October. Alcohol: 4.4% by weight, 5.5% by volume.
|
Original Series |
|
![]() |
Original/Light A traditional, full flavored lager with a German twist. Styled after the same recipe that’s been in our family for over 140 years. Alcohol: 3.8% by weight, 4.8% by volume. Schell’s Light is a crisper, low calorie version of Original that
doesn’t sacrifice any of the taste.
|
![]() |
Dark Darker because the barley is roasted longer, it’s a flavorful lager that everybody will enjoy. Don’t be afraid of the dark. Alcohol: 3.8% by weight, 4.8% by volume.
|
It was 1856, and a young machinist from Cincinnati set out in search of the ideal place to perfect his passion: brewing beer. He headed north to the frontier, to Minnesota, and settled next to a natural spring in the backwoods town of New Ulm. Four years later, together with a German brewmeister, August Schell gave birth to the beer that bears his name.
Thus began The Legend.
Two years later the little ivy-covered red brick brewery somehow survived the famous Dakota conflict, which turned the rest of the town to cinders. And in 1891, when the price of a barrel of beer was a mere $9, the brewery passed into the able hands of August's son, Otto, and later to his daughter's husband, George Marti.
These were the early days of the newborn century, the days when the Schell's baseball team featured such notables as John "Spareribs" Ahrens and Frank "Swift" Lindmeyer; the days when steamboats and clam fishing were commonplace on the Minnesota River; the days when Schell's "Deer Brand" beer became the drink of choice.
Then prohibition. And the little brewery survived by selling chewing gum, candy, and "near beer" (which customers could make even nearer to beer by visiting a still carefully hidden in the woods).
Then the World Wars, when the Schell's Hobo Band was formed to help ease the pain of troubled times.
Today, the brewery still stands, the second oldest family owned brewery in the country. Deer still roam the grounds - decendants of August Schell's original herd. Wild peacocks come and go at will.
And the award-winning beer continues to be carefully brewed by a fifth generation owner. Made in measured batches as a guarantee of quality.
FOR ADDITIONAL INFORMATION CONTACT:
VECENIE'S DISTRIBUTING COMPANY
140 NORTH AVENUE
PITTSBURGH, PA 15209
(412)821-4618